Now that you know how Google Ads works. And you are aware of the top three justifications for why spending time, money, and effort on Google Ads advertising is justified.
The time is now to seize the opportunity and create your free Google Ads account so you can get started immediately.
In this section, we’ll walk you through setup, help you choose between Google Ads and Smart Campaigns, and show you the crucial factors that most people neglect during setup, restricting your potential for development and advertising.
Here’s how to set up your account without any more advertisements.
How to Register for Free Google Ads?
Go to Google Ads and register with your email and website address if you don’t already have one.
Secondly, you’ll probably discover several new, challenging setup aspects about which you are questionable:
Among others, are budgets, targeting, bidding, and already creating a text ad. Let us walk you through the key ideas in this.
First and most importantly, make small budget adjustments. The early phases will always be random, however, you can always go forward from here.
Create a fair budget plan that will enable you to drive some traffic and engagement without suddenly paying massive costs.
When choosing your targeted audience, choose the regions you would want to target:
Do you just sell your products in the United States? Choose it. Are your products accessible? It is necessary to choose “all states and regions.”
As previously stated, choose the networks on which you want to focus your efforts the most:
We advise getting both since you may change your mind in the future but will most likely choose to utilize the advertising platform for advertising at a certain point in shortly the near future.
Finally, select a few keywords which are relevant to the business or particular products you want to sell.
Smart Campaign or Google Ads?
When attempting to create a new Google Ads account, you will be given the option of switching to Expert Mode (Google Ads) or continuing to create your Smart Campaigns account (previously AdWords Express).
What do you mean exactly? What sets this apart from Google Ads? This is the section’s topic.
Smart Campaigns is a simplified, automated version of Google Ads where Google does the majority of the work. is only provided to businesses that have websites or online stores.
You can’t utilize Smart Campaigns if you will not have a physical or online store. Things may easily become complicated with Google Ads.
Take a glance at the standard dashboard:
It is broad and contains hundreds of pages with various metrics, graphs, and other data. Weekly scheduling might need more time.
Customers that are new to PPC advertising, have limited time and money, own stores, and want to increase sales without putting in a lot of work may find Smart Campaigns to be the ideal solution.
Many of the features Google Ads wants you to use to improve your campaign are missing from Smart Campaigns.
Smart Campaign is a great place to start if you’re new to paid search or have a limited amount of time. But, you will more than likely discover that you’ll have to upgrade to the complete Google Ads experience at some point.
The majority of PPC advertisers who have utilized both agree that Google Ads is significantly more successful than Smart Campaigns: